In this Star Tribune article, “Senior home care firm aims for growth,” it is apparent that Dorothy Muffett, founder and owner of Baywood Home Care has a passion for serving seniors. Since this company’s inception more than 13 years ago, she has enabled seniors to “live how and where they want to live.” Through her efforts, she has helped open many doors for seniors in need of long-term care. Baywood makes home care more convenient than nursing homes or assisted-living facilities. One of the challenges, Muffett admits, is getting the message out to the right audience that this option exists, and that Baywood is a perfect match for those who are located in the Twin Cities metro, southern and southwestern Minnesota areas.
Baywood emphasizes the importance of relationship building, and seniors’ ability to maintain vital connections with family and friends. Muffett explains that home care prevents seniors from feeling isolated, as seniors can “enjoy interaction with neighbors and family that they may enjoy more than organized activities at a care center.” Maintaining happy clients and employees is a value that Muffett has carried over from her past experience as a vice president of research and development at General Mills. Finding the right place for those who are aging and unable to live on their own is critical to satisfaction, health and happiness.
One particular client was having difficulty recovering from surgery. Her son and his siblings turned to Baywood for 24-hour care. He conveys his gratitude in regards to his mother: “She’s living a better life. It’s a good investment for what you get: the extra time and extra care.”
The key benefits of this type of in-home service include affordability, freedom, privacy and ease. Muffett is confident that if this message simply reaches the right audience in an effective way, they will be willing to give it a try. She aims for Baywood to continue its growth in this expanding and competitive industry.
This article can also be found online at startribune.com/business.